How You Should Be Accepting Guest Posts On Your Blog

How you should be accepting guest posts on your blog? One of the best and most tried-and-true strategies to increase traffic to your site is by accepting guest posts. By allowing guest bloggers, you provide your site the opportunity to absorb new concepts, different points of view, knowledge, and editorial approaches. The appeal of guest articles is that there is no exchange of money and they are organic. Nearly every major site these days accepts entries for guest posts. But before you agree to a guest post pitch for your site, there are a number of things to take into account. 

I want to emphasize 7 key points in this piece that everyone should think about before allowing guest posts on their sites.

The following are the main advantages of allowing guest posts on your blog:

Writing new material too frequently might lead to writer's block or fatigue. You need downtime as a blogger to unwind and recharge. Therefore, having guest bloggers during these intervals may be really helpful. They support the ongoing production of new ideas and material for your blog.

You may diversify your blog by inviting guest bloggers. Diverse writing styles, new perspectives, and fresh ideas all add to the diversity of your blog posts. A variety of material will probably engage and interest your blog's visitors and subscribers more.

Considerations to make before allowing guest contributions on your site include the following:

1. Guest bloggers are drawn to Blog Value

I don't mean how much your blog is worth when I say value. By value, I mean the volume of visitors and level of internet visibility that your blog has attained. You are pitched for prominence by guest bloggers. They want your readers to see, acknowledge, and appreciate their writing and business.

It's not a good idea to allow guest bloggers on your site if you've only recently begun blogging and haven't hit any big traffic or online visibility milestones. First, put a lot of effort into growing your blog's authority and traffic.

2. Clearly state your guest posting policies

It's crucial to establish your "Guest Post Guidelines" before you begin accepting guest contributions on your site. This is the page on your site where you provide the guidelines for inviting guest bloggers.

Clearly state your expectations for your guest bloggers in writing: How lengthy must each article be? What tenor? What are your internal and external link policies? What kind of photos and videos are permitted? And so forth. If you need inspiration, have a look at the guest post guidelines page. By doing this, your guest bloggers will have a clear understanding of what you want from them and are more likely to provide content that meets those standards without upsetting you.

3. Take in guest posts from related or the same niche

Only accept guest articles from bloggers or independent contractors that operate in the same or a related niche to yours. An article written by a wedding photographer as a guest on a blog about photography, for instance, appears more natural and makes more sense than an article written by a car loan company as a guest on the same photography site.

Additionally, off-niche bloggers' guest pieces can contain dubious outbound links. Readers won't find it appealing. Additionally, this may have an impact from an SEO perspective. Your blog may potentially receive a Google penalty due to artificial external connections, which might hurt your Google results. So it's best to play it safe and just accept guest posts from authors in the same industry.

Accepting guest posts from the same subject offers your site an overall clean and professional appearance, in contrast to an article directory that accepts tons of articles from various themes and seems spammy.

4. Review the guest bloggers' earlier writing (if any)

It's a good idea to review prior writing samples or, even better, a writing portfolio to assess the writing abilities of your guest bloggers. Additionally, this offers you a good indication of the expertise of your guest writers in a specific subject. Therefore, if their prior published work meets your standards, it is advisable to accept their offer to guest blog.

5. Verify the work that was submitted for plagiarism.

Make a thorough check for any potential instances of plagiarism in the supplied material before posting the guest post. Duplicate material is despised by everyone, even search engines.

6. Examine all external connections

It's crucial to exercise strict moderation over all of the outbound links in the guest post. Make sure you avoid undesirable neighbors by avoiding any dubious links or services.

The links in the author byline area have to also be controlled. Check to see whether Google will penalize the outgoing link and if it will benefit your blog's followers.

Use the search operator site:abc.com to quickly search Google to see whether the website you are connecting to has not been penalized. The site is in a good connection with Google if its front page and internal pages are both well indexed. If the website's pages are not indexed, it is more probable that Google has punished the site, thus you should avoid connecting to it.

7. For external links, use either branded or generic anchor text.

Typically, while guest posting for you, they expect to receive one hyperlink from the content to their own blog or website. They require this for exposure, recognition, and undoubtedly some SEO advantages. You, therefore, have two options here: Either let them include one natural external link within the article OR permit it to come from the author byline (usually towards the end of the article).

Even if you may let links be added from either of these places, it's still crucial to check the anchor text being used. You should only permit branded keywords or natural anchor text for external links, adhering to Google's quality rules on links. Avoid at all costs anything that appears too optimized or that just doesn't feel natural when reading.