What Is Guest Blogging? How to Get Your Writing Published

What is guest blogging? How to get your writing published? Guest posting has the potential to be a very effective marketing strategy. For the majority, publishing your material on other websites is the main goal of guest blogging. However, allowing people to write guest posts on your website also presents significant potential.

A fantastic method to expand your blog without putting in a lot of work is to accept guest posts. When their articles are published, guest posters will share them, so promoting your site. Free advertising! That free advertising may result in additional social media shares and, ideally, website referrals.

But first, inviting guest pieces isn't simple. You must get ready.

Before accepting any guest articles, you must complete the following six tasks.

1. Set Your Guest Posting Goals

Guest blogging on your blog will almost certainly increase the number of visits to your website. What objectives do you have for these additional visitors?

• Would you like them to join your email list?
• Is improving your conversion rate or click-through rate your main objective?
• Do you desire additional followers on social media?

Before you start allowing guest posts, it's crucial to consider your eventual goal, whatever it may be. Then, you may set up your website to make the greatest use of the increased traffic to achieve specified objectives. Running toward this strategy in the hopes of gaining all the benefits is a huge error businesses make; frequently, they wind up missing chances because their websites are not ready.

Include a contact form and perhaps even a sign-up incentive on the first page of your website if you want visitors to subscribe to your email list so they won't miss it. Consider running a promotion or sale at the same time as publishing your first guest article if you want to enhance conversions. Set a goal (or a few), get your site ready, and then let your visitors promote you.

2. Highlight Your Stats

Remember that nobody would write for you for free, so be prepared to justify why they should pick you. You should have data easily available, such as the number of monthly visitors your website receives, information about your audience, or the number of subscribers to your newsletter or email list.

They could inquire about your LinkedIn or Facebook following or your number of Twitter followers. While some of this information is available to them without your assistance, it would seem nice if you can promptly respond to their inquiries with some concrete statistics.

If not all of your statistics are excellent (because whose are? ), try to concentrate just on the finest ones; this is simpler to accomplish if you are in charge of the conversation.

3. Establish Guest Posting Guidelines

You'll undoubtedly receive a lot of questions regarding your posting requirements if you allow guest articles on your site. By publishing a set of regulations, you may quickly answer these queries and spare yourself some time (see, for instance, the SEJ's page on guidelines for guest writers). Additionally, by stating that you welcome guest articles, you'll inform visitors and possibly persuade them to get in touch.

Think about mentioning your desired article length, a few potential themes you're interested in, your favorite writing style, and any incentives you might be prepared to provide.

As an illustration, the Writer's Program page of a popular blog includes a few appealing benefits to draw writers:

• Share your knowledge with an incredible 1 million+ people each month, more than half of whom are internet marketers.
• For the best-performing articles each month, earn up to $75 in Amazon gift cards.
• Free press credentials for conferences are first come, first served in return for blog coverage.
• access to exclusive blog events and initiatives, including webinars, summits, podcasts, and more.
• access to a private Facebook group for blog writers where you may connect with other blog writers.
• sends out a monthly email with a ton of story ideas. (These are popular.
• the entire team's unwavering, unending affection.

Keywords like "guest post guidelines" or "write for us" might help you improve your guidelines page.

4. Make a strategy to promote guest posts

Another issue that potential guest writers might be curious about is how you intend to promote their article once they've finished writing it. Having a strategy in place is just as crucial for your success as it is for theirs.

If social media plays a significant role in your marketing strategy, stress it. Describe how frequently you typically tweet new things, or how many people share the stuff you publish on Facebook or LinkedIn. Inform your visitors whether you often distribute your content via a newsletter or email list.

This is not the time to cut corners when it comes to promoting guest articles; you should do it in the same manner that you market your own material. Keep in mind that the more you advertise the article, the more likely it is that others will be inspired to follow suit, which will increase traffic to your website.

Have a plan for where you'll post their author bio as well. Guest writers should provide you a professional photo and a concise author bio since they want it to be prominently featured on your website. It will convey that you respect their work and are happy to promote it if you know where you'll post it in advance.

5. Ensure that the content on your home page represents your best work

Even though this is more about you than your visitors, it is still crucial. Consider the message you want to convey to all of these new customers.

What will visitors see when they land on your website as soon as they open it? Is it a good representation of your business and brand? If not, a correction is necessary.

Consider the content carefully; if a visitor reads one piece and ends up on your website, they could be inspired to read more. It helps to showcase a few with catchy titles and make sure the articles they read initially are some of your finest (as long as the content inside the article is valuable, which it always should be).

6. Boost Your Online Presence on Social Media

There is nothing improper about utilizing the additional traffic brought on by guest writing to boost your social media presence. In fact, it is recommended!

This may be accomplished by ensuring that buttons for Facebook, Twitter, and any other social media sites you use are readily accessible on your website.

Incorporate your Twitter account or LinkedIn website URL into your contact form, which should also be clearly displayed on your website.

Final thought

Allowing guest postings on your website has several advantages:

• You have the potential to draw attention to an alternative viewpoint or voice on a subject.
• It offers free blog articles.
• More people will see you on social media.
• You'll have more time to do activities that you would often put off while writing.

Make sure you are ready to welcome guest posts, though. Keep in mind that there are many of other excellent websites seeking out guest authors. By implementing these six suggestions, you can ensure that your blog presents a professional image and stands out as among the finest in its field.